When go-to-market decisions

When go-to-market decisions

When go-to-market decisions

stop feeling obvious

stop feeling obvious

stop feeling obvious

Founders and GTM leaders reach a point where previous assumptions no longer hold. Direction feels less clear, decisions carry more risk, and the next move matters more than speed.

AI Crunches Numbers.

AI Crunches Numbers.

We Build Relationships.

We Build Relationships.

Trusted by teams that want clarity and consistent performance.

Experienced across global enterprises and PE and venture-backed scaleups.

Trusted by teams that want clarity and consistent performance.

Experienced across global enterprises and PE and venture-backed scaleups.

Problems

The real GTM pressure
leaders feel today

The real GTM pressure
leaders feel today

The pace of execution continues to accelerate.
Context varies across departments.
Slow decisions break momentum.

As the business scales, the GTM system becomes the constraint.
Teams operate from their own truth instead of a shared one.
Messaging loses its punch.

Pipeline becomes uneven and harder to predict.
Energy drains when leaders spend more time realigning than advancing.

Solutions

What you get

What you get

Define your ICP with precision

Your ideal customer segments, buying triggers, and priorities become clear so your teams focus effort where it matters.

Define your ICP with precision

Your ideal customer segments, buying triggers, and priorities become clear so your teams focus effort where it matters.

Define your ICP with precision

Your ideal customer segments, buying triggers, and priorities become clear so your teams focus effort where it matters.

Define your ICP with precision

Strengthen your POV

Your ideal customer segments, buying triggers, and priorities become clear so your teams focus effort where it matters.

Strengthen your POV

Your ideal customer segments, buying triggers, and priorities become clear so your teams focus effort where it matters.

Strengthen your POV

Your ideal customer segments, buying triggers, and priorities become clear so your teams focus effort where it matters.

Strengthen your POV

Unify your GTM architecture

Your ideal customer segments, buying triggers, and priorities become clear so your teams focus effort where it matters.

Unify your GTM architecture

Your ideal customer segments, buying triggers, and priorities become clear so your teams focus effort where it matters.

Unify your GTM architecture

Your ideal customer segments, buying triggers, and priorities become clear so your teams focus effort where it matters.

Unify your GTM architecture

Align your messaging

Your ideal customer segments, buying triggers, and priorities become clear so your teams focus effort where it matters.

Align your messaging

Your ideal customer segments, buying triggers, and priorities become clear so your teams focus effort where it matters.

Align your messaging

Your ideal customer segments, buying triggers, and priorities become clear so your teams focus effort where it matters.

Align your messaging

Modernize your content engine

Your ideal customer segments, buying triggers, and priorities become clear so your teams focus effort where it matters.

Modernize your content engine

Your ideal customer segments, buying triggers, and priorities become clear so your teams focus effort where it matters.

Modernize your content engine

Your ideal customer segments, buying triggers, and priorities become clear so your teams focus effort where it matters.

Modernize your content engine

Stabilize your pipeline

Your ideal customer segments, buying triggers, and priorities become clear so your teams focus effort where it matters.

Stabilize your pipeline

Your ideal customer segments, buying triggers, and priorities become clear so your teams focus effort where it matters.

Stabilize your pipeline

Your ideal customer segments, buying triggers, and priorities become clear so your teams focus effort where it matters.

Stabilize your pipeline

Increase forecast confidence

Your ideal customer segments, buying triggers, and priorities become clear so your teams focus effort where it matters.

Increase forecast confidence

Your ideal customer segments, buying triggers, and priorities become clear so your teams focus effort where it matters.

Increase forecast confidence

Your ideal customer segments, buying triggers, and priorities become clear so your teams focus effort where it matters.

Increase forecast confidence

Improve team handoffs

Your ideal customer segments, buying triggers, and priorities become clear so your teams focus effort where it matters.

Improve team handoffs

Your ideal customer segments, buying triggers, and priorities become clear so your teams focus effort where it matters.

Improve team handoffs

Your ideal customer segments, buying triggers, and priorities become clear so your teams focus effort where it matters.

Improve team handoffs

Speed up decision-making

Your ideal customer segments, buying triggers, and priorities become clear so your teams focus effort where it matters.

Speed up decision-making

Your ideal customer segments, buying triggers, and priorities become clear so your teams focus effort where it matters.

Speed up decision-making

Your ideal customer segments, buying triggers, and priorities become clear so your teams focus effort where it matters.

Speed up decision-making

Gain operating and financial clarity early

Your ideal customer segments, buying triggers, and priorities become clear so your teams focus effort where it matters.

Gain operating and financial clarity early

Your ideal customer segments, buying triggers, and priorities become clear so your teams focus effort where it matters.

Gain operating and financial clarity early

Your ideal customer segments, buying triggers, and priorities become clear so your teams focus effort where it matters.

Gain operating and financial clarity early

Strategy-led execution

We design your GTM system and stay accountable for running it until performance stabilizes.

Full-funnel architecture

We align Product, Sales, Marketing, Customer Success, RevOps, and Enablement inside one consistent system.

AI-supported judgment

We use AI to surface signals, then apply operator judgment to decide what actually changes next.

Operator + Engineer

We bring strategic judgment with technical depth.

System stabilization

We reduce rework, establish a reliable operating cadence, and help teams make faster decisions from shared truths.

Approach

How We Build and Run GTM Systems

This is the operating model we use inside real teams facing revenue pressure, limited bandwidth, and board-level expectations.

Proof

Proof

01

Influenced $100M+ in pipeline and revenue across AI, cybersecurity, fintech, industrial tech, analytics, and enterprise SaaS

02

Held GTM operating roles at PayPal, Orbital Insight, Cognizant,
and multiple venture-backed companies

03

Experienced in early-stage intensity, mid-market complexity,
and enterprise diplomacy

25 years

25 years

25 years

of GTM leadership across startups, scaleups, and global enterprises.

of GTM leadership across startups, scaleups, and global enterprises.

of GTM leadership across startups, scaleups, and global enterprises.

  • Mark Stouse

    Mark Stouse

    CEO

    Tim Hillison treats GTM as a business system, not a marketing function. He helps clients understand what GTM investments will produce and by when, setting him apart from most fractional CMOs.

    Proof Analytics

  • Ruben

    Ruben Bonet

    CEO & Co-Founder

    Tim Hillison built our brand and marketing strategy, catapulting Fractus into the international spotlight and accelerating our global growth.

    Fractus

  • Steve

    Steve Booth

    CEO & Founder

    Tim Hillison brings strategic GTM leadership with the discipline to turn strategy into execution, helping Springboard build scalable systems teams actually use.

    Springboard

  • Nathan

    Nathan Rawlins

    VP, Product Marketing

    Tim Hillison turned skeptics into believers by pairing data-driven insight with a collaborative leadership style that earned trust across teams.

    Jive Software

  • Dan

    Dan Leberman

    SVP, Partnerships

    Tim Hillison’s collaborative approach aligned our sales teams tightly to strategy, driving stronger execution across the organization.

    PayPal

  • Gilles

    Gilles Samoun

    CEO

    Tim Hillison built the strongest partnership between sales and marketing we’d experienced, creating a demand generation engine that delivered consistent results.

    NTRglobal

  • Kevin O'Brien

    Kevin O'Brien

    President

    You built and scaled the global marketing strategy, execution, and infrastructure that enabled our category leadership.

    Chainalysis Government Solutions (CGS)

  • Gretchen Eischen

    Gretchen Eischen

    CMO

    During a time of rapid change in our high-growth business, Tim brought efficiency to key demand creation processes, ensuring that our team could work seamlessly together.

    Avetta

  • Sangram Vajre

    Sangram Vajre

    CEO & Co-Founder

    As a certified partner, Entry Point 1 helps you implement your GTM strategy across your revenue team and business.

    GTM Partners

  • Mark Stouse

    Mark Stouse

    CEO

    Tim Hillison treats GTM as a business system, not a marketing function. He helps clients understand what GTM investments will produce and by when, setting him apart from most fractional CMOs.

    Proof Analytics

  • Ruben

    Ruben Bonet

    CEO & Co-Founder

    Tim Hillison built our brand and marketing strategy, catapulting Fractus into the international spotlight and accelerating our global growth.

    Fractus

  • Steve

    Steve Booth

    CEO & Founder

    Tim Hillison brings strategic GTM leadership with the discipline to turn strategy into execution, helping Springboard build scalable systems teams actually use.

    Springboard

  • Nathan

    Nathan Rawlins

    VP, Product Marketing

    Tim Hillison turned skeptics into believers by pairing data-driven insight with a collaborative leadership style that earned trust across teams.

    Jive Software

  • Dan

    Dan Leberman

    SVP, Partnerships

    Tim Hillison’s collaborative approach aligned our sales teams tightly to strategy, driving stronger execution across the organization.

    PayPal

  • Gilles

    Gilles Samoun

    CEO

    Tim Hillison built the strongest partnership between sales and marketing we’d experienced, creating a demand generation engine that delivered consistent results.

    NTRglobal

  • Kevin O'Brien

    Kevin O'Brien

    President

    You built and scaled the global marketing strategy, execution, and infrastructure that enabled our category leadership.

    Chainalysis Government Solutions (CGS)

  • Gretchen Eischen

    Gretchen Eischen

    CMO

    During a time of rapid change in our high-growth business, Tim brought efficiency to key demand creation processes, ensuring that our team could work seamlessly together.

    Avetta

  • Sangram Vajre

    Sangram Vajre

    CEO & Co-Founder

    As a certified partner, Entry Point 1 helps you implement your GTM strategy across your revenue team and business.

    GTM Partners

  • Mark Stouse

    Mark Stouse

    CEO

    Tim Hillison treats GTM as a business system, not a marketing function. He helps clients understand what GTM investments will produce and by when, setting him apart from most fractional CMOs.

    Proof Analytics

  • Ruben

    Ruben Bonet

    CEO & Co-Founder

    Tim Hillison built our brand and marketing strategy, catapulting Fractus into the international spotlight and accelerating our global growth.

    Fractus

  • Steve

    Steve Booth

    CEO & Founder

    Tim Hillison brings strategic GTM leadership with the discipline to turn strategy into execution, helping Springboard build scalable systems teams actually use.

    Springboard

  • Nathan

    Nathan Rawlins

    VP, Product Marketing

    Tim Hillison turned skeptics into believers by pairing data-driven insight with a collaborative leadership style that earned trust across teams.

    Jive Software

  • Dan

    Dan Leberman

    SVP, Partnerships

    Tim Hillison’s collaborative approach aligned our sales teams tightly to strategy, driving stronger execution across the organization.

    PayPal

  • Gilles

    Gilles Samoun

    CEO

    Tim Hillison built the strongest partnership between sales and marketing we’d experienced, creating a demand generation engine that delivered consistent results.

    NTRglobal

  • Kevin O'Brien

    Kevin O'Brien

    President

    You built and scaled the global marketing strategy, execution, and infrastructure that enabled our category leadership.

    Chainalysis Government Solutions (CGS)

  • Gretchen Eischen

    Gretchen Eischen

    CMO

    During a time of rapid change in our high-growth business, Tim brought efficiency to key demand creation processes, ensuring that our team could work seamlessly together.

    Avetta

  • Sangram Vajre

    Sangram Vajre

    CEO & Co-Founder

    As a certified partner, Entry Point 1 helps you implement your GTM strategy across your revenue team and business.

    GTM Partners

  • Mark Stouse

    Mark Stouse

    CEO

    Tim Hillison treats GTM as a business system, not a marketing function. He helps clients understand what GTM investments will produce and by when, setting him apart from most fractional CMOs.

    Proof Analytics

  • Ruben

    Ruben Bonet

    CEO & Co-Founder

    Tim Hillison built our brand and marketing strategy, catapulting Fractus into the international spotlight and accelerating our global growth.

    Fractus

  • Steve

    Steve Booth

    CEO & Founder

    Tim Hillison brings strategic GTM leadership with the discipline to turn strategy into execution, helping Springboard build scalable systems teams actually use.

    Springboard

  • Nathan

    Nathan Rawlins

    VP, Product Marketing

    Tim Hillison turned skeptics into believers by pairing data-driven insight with a collaborative leadership style that earned trust across teams.

    Jive Software

  • Dan

    Dan Leberman

    SVP, Partnerships

    Tim Hillison’s collaborative approach aligned our sales teams tightly to strategy, driving stronger execution across the organization.

    PayPal

  • Gilles

    Gilles Samoun

    CEO

    Tim Hillison built the strongest partnership between sales and marketing we’d experienced, creating a demand generation engine that delivered consistent results.

    NTRglobal

  • Kevin O'Brien

    Kevin O'Brien

    President

    You built and scaled the global marketing strategy, execution, and infrastructure that enabled our category leadership.

    Chainalysis Government Solutions (CGS)

  • Gretchen Eischen

    Gretchen Eischen

    CMO

    During a time of rapid change in our high-growth business, Tim brought efficiency to key demand creation processes, ensuring that our team could work seamlessly together.

    Avetta

  • Sangram Vajre

    Sangram Vajre

    CEO & Co-Founder

    As a certified partner, Entry Point 1 helps you implement your GTM strategy across your revenue team and business.

    GTM Partners

  • Mark Stouse

    Mark Stouse

    CEO

    Tim Hillison treats GTM as a business system, not a marketing function. He helps clients understand what GTM investments will produce and by when, setting him apart from most fractional CMOs.

    Proof Analytics

  • Ruben

    Ruben Bonet

    CEO & Co-Founder

    Tim Hillison built our brand and marketing strategy, catapulting Fractus into the international spotlight and accelerating our global growth.

    Fractus

  • Steve

    Steve Booth

    CEO & Founder

    Tim Hillison brings strategic GTM leadership with the discipline to turn strategy into execution, helping Springboard build scalable systems teams actually use.

    Springboard

  • Nathan

    Nathan Rawlins

    VP, Product Marketing

    Tim Hillison turned skeptics into believers by pairing data-driven insight with a collaborative leadership style that earned trust across teams.

    Jive Software

  • Dan

    Dan Leberman

    SVP, Partnerships

    Tim Hillison’s collaborative approach aligned our sales teams tightly to strategy, driving stronger execution across the organization.

    PayPal

  • Gilles

    Gilles Samoun

    CEO

    Tim Hillison built the strongest partnership between sales and marketing we’d experienced, creating a demand generation engine that delivered consistent results.

    NTRglobal

  • Kevin O'Brien

    Kevin O'Brien

    President

    You built and scaled the global marketing strategy, execution, and infrastructure that enabled our category leadership.

    Chainalysis Government Solutions (CGS)

  • Gretchen Eischen

    Gretchen Eischen

    CMO

    During a time of rapid change in our high-growth business, Tim brought efficiency to key demand creation processes, ensuring that our team could work seamlessly together.

    Avetta

  • Sangram Vajre

    Sangram Vajre

    CEO & Co-Founder

    As a certified partner, Entry Point 1 helps you implement your GTM strategy across your revenue team and business.

    GTM Partners

If your next stage of growth demands a stronger GTM system, lets talk

Direct contact

hello@entrypoint1.com

If your next stage of growth demands a stronger GTM system, lets talk

Direct contact

hello@entrypoint1.com

If your next stage of growth demands a stronger GTM system, lets talk

Direct contact

hello@entrypoint1.com

If your next stage of growth demands a stronger GTM system, lets talk

Direct contact

hello@entrypoint1.com

If your next stage of growth demands a stronger GTM system, lets talk

Direct contact

hello@entrypoint1.com

FAQ

FAQ

What types of companies get the most value from EP1?

.

What types of companies get the most value from EP1?

.

What types of companies get the most value from EP1?

.

What types of companies get the most value from EP1?

.

What types of companies get the most value from EP1?

Companies between early revenue and 300M ARR that need a clearer and more reliable GTM system.

Do you work with early-stage startups?

.

Do you work with early-stage startups?

.

Do you work with early-stage startups?

.

Do you work with early-stage startups?

.

Do you work with early-stage startups?

Yes. StartRight is built for recently funded teams that need their first GTM system.

How do I know if we are a good fit for FlexScale or Full-Stack GTM?

.

How do I know if we are a good fit for FlexScale or Full-Stack GTM?

.

How do I know if we are a good fit for FlexScale or Full-Stack GTM?

.

How do I know if we are a good fit for FlexScale or Full-Stack GTM?

.

How do I know if we are a good fit for FlexScale or Full-Stack GTM?

If the pace of execution has outgrown your GTM system and you need hands-on GTM leadership, you are likely a strong fit.

Do you replace a marketing or sales team?

.

Do you replace a marketing or sales team?

.

Do you replace a marketing or sales team?

.

Do you replace a marketing or sales team?

.

Do you replace a marketing or sales team?

No. We improve the system your teams operate inside.

What changes in the first 60 to 90 days?

.

What changes in the first 60 to 90 days?

.

What changes in the first 60 to 90 days?

.

What changes in the first 60 to 90 days?

.

What changes in the first 60 to 90 days?

You get clarity early and system movement next. We refine your ICP, develop a stronger POV, identify GTM constraints, establish shared definitions, and stabilize the operating rhythm.

Do you offer Full-Stack GTM?

.

Do you offer Full-Stack GTM?

.

Do you offer Full-Stack GTM?

.

Do you offer Full-Stack GTM?

.

Do you offer Full-Stack GTM?

Yes. Full-Stack GTM brings world-class GTM capability to companies that cannot hire it internally or do not know where to find it. We combine GTM leadership with a global network in technology, data, and creative.

Do you take one-off projects?

.

Do you take one-off projects?

.

Do you take one-off projects?

.

Do you take one-off projects?

.

Do you take one-off projects?

Yes, when the work improves the GTM system and the scope is clear.

Do you work with companies with no marketing leadership?

.

Do you work with companies with no marketing leadership?

.

Do you work with companies with no marketing leadership?

.

Do you work with companies with no marketing leadership?

.

Do you work with companies with no marketing leadership?

Yes. Many teams bring us in before hiring senior marketing talent to ensure the system is built correctly.

Can we start with an assessment?

.

Can we start with an assessment?

.

Can we start with an assessment?

.

Can we start with an assessment?

.

Can we start with an assessment?

Yes. The GTM Assessment reveals system strengths and gaps and shows where to focus first.

What is required from our team?

.

What is required from our team?

.

What is required from our team?

.

What is required from our team?

.

What is required from our team?

Transparency, focus, and steady participation. We work best with teams willing to share data, join structured sessions, and act on clear priorities.

Do you offer speaking sessions or executive workshops?

.

Do you offer speaking sessions or executive workshops?

.

Do you offer speaking sessions or executive workshops?

.

Do you offer speaking sessions or executive workshops?

.

Do you offer speaking sessions or executive workshops?

Yes. We offer GTM workshops, leadership sessions, and speaking engagements for teams modernizing their GTM and planning for system change.

overlay

© 2026 Entry Point 1 LLC. All Rights Reserved.

Entry Point 1 helps engineering-led startups and mid-market scaleups build performant GTM systems, unify revenue, and grow with Agentic AI.

We focus on strategy-led execution, full-funnel architecture, and operator-level support across Product, Sales, Marketing, Customer Success, RevOps, and Enablement.

Our programs include StartRight for recently funded teams, FlexScale for companies between10M and 50M ARR, Full-Stack GTM for companies between 25M and 300M ARR, and GTM Workshops for leaders shaping their next stage of growth.

Book a call

Point of view

Execution Beats Theory.

Every Time.

overlay

© 2026 Entry Point 1 LLC. All Rights Reserved.

Entry Point 1 helps engineering-led startups and mid-market scaleups build performant GTM systems, unify revenue, and grow with Agentic AI.

We focus on strategy-led execution, full-funnel architecture, and operator-level support across Product, Sales, Marketing, Customer Success, RevOps, and Enablement.

Our programs include StartRight for recently funded teams, FlexScale for companies between10M and 50M ARR, Full-Stack GTM for companies between 25M and 300M ARR, and GTM Workshops for leaders shaping their next stage of growth.

Book a call

Point of view

Execution Beats Theory.

Every Time.

overlay

© 2026 Entry Point 1 LLC. All Rights Reserved.

Entry Point 1 helps engineering-led startups and mid-market scaleups build performant GTM systems, unify revenue, and grow with Agentic AI.

We focus on strategy-led execution, full-funnel architecture, and operator-level support across Product, Sales, Marketing, Customer Success, RevOps, and Enablement.

Our programs include StartRight for recently funded teams, FlexScale for companies between10M and 50M ARR, Full-Stack GTM for companies between 25M and 300M ARR, and GTM Workshops for leaders shaping their next stage of growth.

Book a call

Point of view

Execution Beats Theory.

Every Time.

overlay

© 2026 Entry Point 1 LLC. All Rights Reserved.

Entry Point 1 helps engineering-led startups and mid-market scaleups build performant GTM systems, unify revenue, and grow with Agentic AI.

We focus on strategy-led execution, full-funnel architecture, and operator-level support across Product, Sales, Marketing, Customer Success, RevOps, and Enablement.

Our programs include StartRight for recently funded teams, FlexScale for companies between10M and 50M ARR, Full-Stack GTM for companies between 25M and 300M ARR, and GTM Workshops for leaders shaping their next stage of growth.

Book a call

Point of view

Execution Beats Theory.

Every Time.

overlay

© 2026 Entry Point 1 LLC. All Rights Reserved.

Entry Point 1 helps engineering-led startups and mid-market scaleups build performant GTM systems, unify revenue, and grow with Agentic AI.

We focus on strategy-led execution, full-funnel architecture, and operator-level support across Product, Sales, Marketing, Customer Success, RevOps, and Enablement.

Our programs include StartRight for recently funded teams, FlexScale for companies between10M and 50M ARR, Full-Stack GTM for companies between 25M and 300M ARR, and GTM Workshops for leaders shaping their next stage of growth.

Book a call

Execution Beats Theory.

Every Time.

Point of view