From problem-market fit to platform-market fit: the 3P’s framework
Testimonial Hero’s B2B Revenue Leaders Podcast hosted by Dustin Tysick with Tim Hillison
The 3P’s Framework - GTM Maturity Model
In this episode of Testimonial Hero’s B2B Revenue Leaders podcast, Dustin Tysick interviews Tim Hillison, Founder & CMO of Entry Point 1. Tim shares the transformative power of GTM Partners’ 3P’s Framework in guiding companies through the maturity model of problem-market fit, product-market fit, and platform-market fit.
Tim provides practical examples and insights how this methodology can help B2B SaaS companies redefine market positioning, expand total relevant market, and build a sustainable growth engine.
Whether you’re a startup looking to scale, or a scaleup looking to transform into an enterprise, this discussion will help you navigate complexity and win.
