Tim Hillison 1/17/24 Tim Hillison 1/17/24

Moneyball: B2B Marketing Lessons

Who doesn’t like the underdog?

In this podcast, Tim Hillison, Founder & CMO of Entry Point 1, and Ian Faison, CEO of Caspian Studios, discuss how B2B Marketing is similar to the Academy Award winning movie, Moneyball.

Moneyball is based on a true story about the general manager of the Oakland Athletics trying to assemble a competitive baseball team on a tight budget. This comes after the A’s loss to the Yankees the previous year, in 2001, and as they’re losing their star players. So the GM, Billy Beane, teams up with player analyst and Yale economics grad, Peter Brand, and together they use sabermetrics to evaluate and sign undervalued players.

Moneyball: B2B Marketing Lessons

AI Crunches Numbers. We Build Relationships.

Your business isn’t a template. Your go-to-market strategy shouldn’t be either.

We build custom, buyer-aligned growth engines designed for your unique market, challenges, and goals—not a one-size-fits-all playbook, or disconnected AI automation.

Uncover hidden opportunities and turn them into connected growth plays that drive results.

Execute go-to-market with precision—from strategy to activation.

Implement Agentic AI strategies to increase efficiency, stay close to your buyers, and accelerate revenue.

Strategy is step one. Execution is how we’ve helped generate $1B+ in revenue. Ready to be next?

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