Retro’ing the Future: Go-to-Market (GTM) in 2024 and Beyond

Go-to-Market Predictions for 2024

In this webinar, Tim Hillison, Founder & CMO of Entry Point 1, and Derek Osgood, CEO of Ignition, cover different strategies to stay ahead of emerging go-to-markets trends, leveraging technologies to accelerate GTM efficiency and effectiveness, and I share predictions for 2024.

71% of CMOs reporting not having enough budget to successfully execute their growth objectives. The need to do more with less, prioritize right initiatives such as repositioning, increasing the depth of messaging, and forming right partnerships are expected to rise in importance. A shift is expected towards unified revenue teams involving separate teams dealing with the marketing, AE pipeline, and SDR pipeline sectors. Artificial Intelligence (AI) will also play a crucial role in enhancing productivity, with applications stretching from content production to market research. The existence of siloed processes among different teams is expected to diminish, with most firms shifting to a more centralized and unified process. Lastly, testing for new compensation and incentive models to bring teams closer together is predicted to occur before the end of 2024.