Tim Hillison 5/12/24 Tim Hillison 5/12/24

Rethinking fit, growth and go-to-market for the modern startup

The article discusses the evolution of startup strategies, emphasizing the need for modern go-to-market (GTM) models to navigate the dynamic business landscape. It introduces the "3Ps" GTM maturity model, comprising Problem-market fit, Product-market fit, and Platform-market fit, as a framework to align revenue teams and address business life-cycle challenges.

Rethinking fit, growth and go-to-market for the modern startup

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