Free Guide & Strategy Session:

Build a Pipeline That Converts        

Unlock Your Business Potential

Feel like your team is spinning their wheels? You’re getting a lot of leads but they never seem to close?

As a startup CEO or executive, your success hinges on efficiently acquiring and retaining the right customers. With limited resources, you can't afford to target everyone.

The key is to focus relentlessly on your Total Relevant Market (TRM) – the subset of your addressable market that is most likely to buy, stay loyal, and spend the most.

Image featuring two men against a blue background with network connection graphics. The left is Tim Hillison, founder, and the right is Jeff Marcoux, partner. The text indicates the companies they have helped, including Fractus, Siemens, Jive, JFrog, VISA, HP, Adaptiva, Kustomer, PayPal, Icertis, Wells Fargo, and Quorum Software. The top has an 'ep1' logo and the bottom features a 'GTM OS Certified' badge, the words 'entry point,' and additional strategy and implementation text.

Stop Wasting Time &
Find Your Most Profitable Prospects

In this guide, you’ll learn a proven process used by top B2B companies to:

  • Clearly define your ideal customer profile (ICP) beyond just firmographics

  • Identify the characteristics that predict your best-fit, highest-value customers

  • Align your entire go-to-market team around pursuing the right accounts

  • Operationalize your ICP to drive more efficient customer acquisition and growth

In this Free Strategy Session you will learn the key elements to focusing yoru GTM and aligning your teams

WHO IS ENTRYPOINT1

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.