In front of everyone.
The landing wasn’t clean.

The miss mattered for a minute.

It probably does a Simone Biles now.

A lifetime of achievement compressed into a month.

That’s how fast relevance expires.

Systems don’t wait for people to catch up anymore.
The same thing is happening in mid-market GTM.

ICP.
Personas.
Brand.
Those definitions get named once
and enforced everywhere.

Sales wants to define the ICP.
They shouldn’t.
They should be in the room.

Marketing wants to scale the story.
Product wants clarity.
RevOps wants rules.

Everyone participates.
Someone has to decide.

When definition is weak, the system doesn’t argue.
It permeates everything.

Fewer people now set direction.
Agentic systems do the rest.

Expertise isn’t optional here.
It’s load-bearing.

This is the evolution of work.

Execution Beats Theory. Every Time.

👋 Hi, I’m Tim. I help engineering-led startups and mid-market scaleups build performant GTM systems, unify revenue, and scale with Agentic AI.

At Entry Point 1, we partner with engineering-led teams that operate intentionally and play to win. We’ve helped generate $1B+ in revenue.