Positioning, Brand & Demand
GTM Strategy
Customer Time-to-Value & Expansion
Pipeline Velocity & GTM Execution
Revenue System & Leadership
Go-To-Market Strategy
Positioning, Brand & Demand
Five Tips for Your B2B Marketing Strategy
Five Tips for Your B2B Marketing Strategy
Five Tips for Your B2B Marketing Strategy
Authority Magazine, an interview with Rachel Kline
Key Takeaway
In This Article
Key Questions
In This Article
Visually distinct callout block — 2-4 sentences. Label: "Key Takeaway"
Authority Magazine, an interview with Rachel Kline
"5 Tips for Your B2B Marketing Strategy" features insights from Tim Hillison, Founder and CMO of Entry Point 1, a growth advisory consultancy specializing in B2B SaaS and technology startups. With 25 years of experience at companies like Visa, Microsoft, and PayPal, Hillison shares key strategies for B2B marketing success:
Build Precise Segmentation: Focus on Total Relevant Market (TRM) rather than just Total Addressable Market (TAM)
Align GTM Revenue Teams: Ensure seamless collaboration between product, sales, marketing, and customer success
Develop a Cohesive Go-to-Market Strategy: Create unified messaging and coordinated efforts across departments
Prioritize Customer Experience: Implement personalized, cross-channel engagement strategies
Blend Data and Creativity: Combine intent data with compelling creative execution
The article also explores the importance of personalization in B2B marketing, effective use of AI and data analytics, and the value of building long-term customer relationships. Hillison emphasizes the significance of adaptability, active listening, and empathy in modern B2B marketing, highlighting how these qualities contribute to successful marketing strategies and business growth.
Authority Magazine, an interview with Rachel Kline
"5 Tips for Your B2B Marketing Strategy" features insights from Tim Hillison, Founder and CMO of Entry Point 1, a growth advisory consultancy specializing in B2B SaaS and technology startups. With 25 years of experience at companies like Visa, Microsoft, and PayPal, Hillison shares key strategies for B2B marketing success:
Build Precise Segmentation: Focus on Total Relevant Market (TRM) rather than just Total Addressable Market (TAM)
Align GTM Revenue Teams: Ensure seamless collaboration between product, sales, marketing, and customer success
Develop a Cohesive Go-to-Market Strategy: Create unified messaging and coordinated efforts across departments
Prioritize Customer Experience: Implement personalized, cross-channel engagement strategies
Blend Data and Creativity: Combine intent data with compelling creative execution
The article also explores the importance of personalization in B2B marketing, effective use of AI and data analytics, and the value of building long-term customer relationships. Hillison emphasizes the significance of adaptability, active listening, and empathy in modern B2B marketing, highlighting how these qualities contribute to successful marketing strategies and business growth.
Build a Stronger GTM Advantage
If your company has strong technology but struggles to convert that advantage into predictable commercial growth, let's identify where your GTM system is losing State, Scale, System, or Signal.
Execution Beats Theory.
Every Time.
Entry Point 1 helps engineering-led startups and mid-market scaleups build adaptive GTM systems, unify revenue, and grow with Agentic AI.
We focus on strategy-led execution, full-funnel architecture, and operator-level support across Product, Sales, Marketing, Customer Success, RevOps, and Enablement.
Our programs include StartRight for recently funded teams up to $5M ARR, FlexScale for companies between $5M and $100M ARR, Full-Stack GTM for companies between $75M and $300M ARR, and GTM Leadership Rooms for executive teams shaping their next stage of growth.
Point of view
© 2026 Entry Point 1 LLC. All Rights Reserved.
Execution Beats Theory.
Every Time.
Entry Point 1 helps engineering-led startups and mid-market scaleups build adaptive GTM systems, unify revenue, and grow with Agentic AI.
We focus on strategy-led execution, full-funnel architecture, and operator-level support across Product, Sales, Marketing, Customer Success, RevOps, and Enablement.
Our programs include StartRight for recently funded teams up to $5M ARR, FlexScale for companies between $5M and $100M ARR, Full-Stack GTM for companies between $75M and $300M ARR, and GTM Leadership Rooms for executive teams shaping their next stage of growth.
Point of view
© 2026 Entry Point 1 LLC. All Rights Reserved.
Execution Beats Theory.
Every Time.
Entry Point 1 helps engineering-led startups and mid-market scaleups build adaptive GTM systems, unify revenue, and grow with Agentic AI.
We focus on strategy-led execution, full-funnel architecture, and operator-level support across Product, Sales, Marketing, Customer Success, RevOps, and Enablement.
Our programs include StartRight for recently funded teams up to $5M ARR, FlexScale for companies between $5M and $100M ARR, Full-Stack GTM for companies between $75M and $300M ARR, and GTM Leadership Rooms for executive teams shaping their next stage of growth.
Point of view
© 2026 Entry Point 1 LLC. All Rights Reserved.
Execution Beats Theory.
Every Time.
Entry Point 1 helps engineering-led startups and mid-market scaleups build adaptive GTM systems, unify revenue, and grow with Agentic AI.
We focus on strategy-led execution, full-funnel architecture, and operator-level support across Product, Sales, Marketing, Customer Success, RevOps, and Enablement.
Our programs include StartRight for recently funded teams up to $5M ARR, FlexScale for companies between $5M and $100M ARR, Full-Stack GTM for companies between $75M and $300M ARR, and GTM Leadership Rooms for executive teams shaping their next stage of growth.
Point of view
© 2026 Entry Point 1 LLC. All Rights Reserved.
Execution Beats Theory.
Every Time.
Entry Point 1 helps engineering-led startups and mid-market scaleups build adaptive GTM systems, unify revenue, and grow with Agentic AI.
We focus on strategy-led execution, full-funnel architecture, and operator-level support across Product, Sales, Marketing, Customer Success, RevOps, and Enablement.
Our programs include StartRight for recently funded teams up to $5M ARR, FlexScale for companies between $5M and $100M ARR, Full-Stack GTM for companies between $75M and $300M ARR, and GTM Leadership Rooms for executive teams shaping their next stage of growth.
Point of view
© 2026 Entry Point 1 LLC. All Rights Reserved.
Build a Stronger GTM Advantage
If your company has strong technology but struggles to convert that advantage into predictable commercial growth, let's identify where your GTM system is losing State, Scale, System, or Signal.