How marketing fuels the shift from problem-market fit to product-market fit

As companies scale, marketing leaders face increasing pressure to deliver results with limited resources while adapting to evolving market dynamics. Marketing must drive the transition from problem-market fit to product-market fit. Here’s why it matters and how it can be done. 

Making the jump from Problem-Market Fit to Product-Market Fit (PMF) requires much more than just market awareness. The journey involves aligning marketing with a holistic Go-to-Market (GTM) strategy to deliver measurable results. In this article, Tim Hillison, Founder and CMO of Entry Point 1, explores how organizations can integrate marketing, sales, product, and customer success to build a unified revenue team. Discover how to establish clear Ideal Customer Profiles (ICPs), enhance team alignment, and leverage martech investments for scalability and growth. Learn actionable insights to fuel repeatable demand generation and position your business for sustainable success in the evolving B2B landscape.