Build your ROI Playbook for 2024
Overview
Throughout 2023, we heard from tech companies struggling with stalled pipelines, poor win rates, and poor renewal rates.
This webcast helps you plan a strategy to win in your market.
You’ll lean:
How to build a third-party ROI study completed with a reasonable budget and timeline
How to choose customers to be involved, and how to approach them to increase the chances they’ll say yes
Product marketing ROI vs. third-party validated ROI
How to activate your sales team
How to turn one asset into 12 weeks of product marketing
