Maximize Your MarTech in 2024
We hosted an enlightening roundtable discussion facilitated by Mountainise Inc., featuring a cadre of MarTech experts and industry veterans. This webinar, moderated by Joe Rizzo, delved into the future of marketing technology, offering insights, experiences, and strategies to navigate the evolving MarTech landscape effectively.
Moderator:
Joe Rizzo: A seasoned professional who provided leadership, GTM, marketing strategy, sales, and product guidance across B2B and B2C companies, from Fortune 500s to startups.
Panelists:
Tim Hillison: Founder & CMO of Entry Point 1. Known for launching products and campaigns worth over $1B for global giants and leading marketing for B2B SaaS companies globally.
Jimmy Smith: A Data Scientist with over 8 years of experience, specialized in Natural Language Processing and data science implementations across diverse industries.
Will Saunders: Partner at Counter Code, focused on digital solutions for energy and industrial sectors and helped B2B businesses scale customer-focused processes with Salesforce.
Sherry: Marketing Technologist and MarOps consultant with 8 years of experience, specialized in stack architecture, and strategic planning and implementation across various technologies.
Webinar Overview:
Our discussion kicked off with a broad exploration of the greatest challenges encountered in the MarTech sector, followed by an in-depth analysis of the critical components of a MarTech stack in 2024. We explored how MarTech impacts businesses of all sizes, the optimal approach for selecting MarTech stacks, the role of data science in MarTech, and how to overcome integration challenges.
Key Questions Addressed:
The role of AI in the 2024 MarTech stack.
The place of RevOps within the MarTech ecosystem and the types of RevOps applications.
Differences in MarTech stacks for B2B PLG strategies versus SLG strategies.
