We’ve all sat in front of our monitor, in a chat window, and felt like we compressed a day into an hour.
Sometimes we do.
Other times we finish and wonder whether any of it mattered.
80% report improved individual productivity, yet only 37% report a positive contribution to EBIT. (McKinsey, August, 2026)
Getting more done is not the same as creating more value.
Customers don’t value our productivity.
They value what we do for them.
Saving five hours doesn’t create value by itself.
What we do with those five hours has to change something the customer values or something the business can measure.
That’s the operating challenge AI puts in front of us.
Technology gives us capacity.
We decide where it goes and what changes because of it.
If that change improves something customers value, the business has a chance to capture the benefit.
Productivity is an input.
Customer value is the mechanism.
The economics tell us whether the business captured it.
What has to change before you call an AI initiative successful at your company?
Execution Beats Theory. Every Time.
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