We loved unlimited AI.
No one wanted the unlimited bill.
Now the CFO is coming for us.
Many CEOs acted as if AI would lower the people bill.
Maybe it will in some places.
There’s no free lunch.
But AI doesn’t run itself.
People design the workflows and connect usage to value.
So when companies cut too deep, it gets uncomfortable.
Who’s left to make the AI useful?
120 quadrillion AI tokens per month by 2030.
(Goldman Sachs, May 2026)
71% of companies exceeded AI budgets in 2025.
(aibl / CloudZero, May 2026)
61% still track AI costs in spreadsheets.
(aibl / CloudZero, May 2026)
The bill is due.
Some are still blaming AI for the people they cut.
Jensen Huang quickly called that narrative “lazy.” (Channel NewsAsia, May 2026)
He has a point.
AI costs aren’t simply replacing people costs.
In many companies, they’re becoming another cost layer.
Tokens are the new MQLs when activity is counted and called value.
But more usage doesn’t mean customers buy faster.
AI can make teams faster.
It can also make waste harder to see.
Execution Beats Theory. Every Time.
👋 Hi, I’m Tim. I help engineering-led startups and mid-market scaleups build performant GTM systems, unify revenue, and scale with Agentic AI.
At Entry Point 1, we partner with engineering-led teams that operate intentionally and play to win. We’ve helped generate $1B+ in revenue.
@Entry Point 1 #gtm #agenticai #gtmarchitecture #gotimmarket
________________
Monty Moran, former president and co-CEO of Chipotle, new book is called Love is free. Guac is extra.
Is AI the new guac?
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