We pretend how we make decisions is rational.
Then spend years rationalizing those feelings we had in the first 30 seconds.
A Porsche.
A founder.
A hire.
A product.
A company we trust.
The story usually comes later.
Per-seat pricing survived for the same reason.
Most companies could not clearly prove where value was actually created.
So we built models around presence instead.
Seats, hours, headcount, and licenses.
The business case came after the decision.
We’d already made up our minds.
At a dinner last month, we were 17 operators.
Nobody stayed on pricing for very long.
That surprised me.
AI did not change what we buy.
It made the workflow visible.
Charging by the hour is getting destroyed.
Charging by results lasted a little longer.
Still exposed.
The people already past the pricing debate are asking something else now.
What becomes painful to remove once it is embedded?
Not the interface.
It is when finance depends on it.
When approvals start routing through it.
When managers build weekly habits around it without even noticing anymore.
The company starts organizing itself around the product.
That is where durable companies get built.
Not around access.
Around becoming part of how decisions get made every day.
Execution Beats Theory. Every Time.
👋 Hi, I’m Tim. I help engineering-led startups and mid-market scaleups build performant GTM systems, unify revenue, and scale with Agentic AI.
At Entry Point 1, we partner with engineering-led teams that operate intentionally and play to win. We’ve helped generate $1B+ in revenue.
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vc: porsche
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