Problem Definition
Teams often move from early wins straight into execution. Decisions around positioning, customer focus, and motion get deferred because things appear to be working.
Belief Shift
Early GTM is not about moving faster. It is about making fewer decisions and making them deliberately.
System
The goal is a usable GTM foundation: clear positioning, defined customer focus, and an initial motion that will hold as the company grows.
Conversion Framing
This is most useful when a real decision is on the table.
Early traction can mask unclear positioning, ICP drift,
or a GTM motion that will not hold under pressure.
