FlexScale

FlexScale

When growth introduces friction instead of momentum

When growth introduces friction instead of momentum

As teams grow, GTM decisions travel through more people, more tools, and more processes. What once felt simple no longer does.

As teams grow, GTM decisions travel through more people, more tools, and more processes. What once felt simple no longer does.

Proven Revenue Impact

Proven Revenue Impact

Used by teams across AI, Robotics, Cybersecurity, Fintech, Industrial Tech, Health Tech, and Enterprise SaaS

Who's This For

Built for Growth Stage Teams

Built for Growth Stage Teams

For teams

with customers, revenue, and clear complexity

with customers, revenue, and clear complexity

Not for the teams

Not for the teams

struggling with coordination, pipeline definitions, or inconsistent execution benefit most.

struggling with coordination, pipeline definitions, or inconsistent execution benefit most.

WHAT YOU GET

Leadership That Elevates the System

Leadership That Elevates the System

This phase focuses on: Product–Market Fit, Market Segments, ICP Refinement, Positioning Framework, Pricing & Packaging, Go-to-Market Strategy, Sales Process, Marketing Strategy, Demand Generation, Pipeline Velocity, Customer Journey, Retention & Expansion, Revenue Operations (RevOps), Forecasting, Market Investment Mapping.

Market Segments

Positioning Framework

Product–Market Fit

Go-to-Market Strategy

ICP Refinement

Sales Process

Marketing Strategy

Demand Generation

Pipeline Velocity

Pricing & Packaging

Retention & Expansion

Revenue Operations (RevOps)

Forecasting

Market Investment Mapping

Customer Journey

Market Segments

Positioning Framework

Product–Market Fit

Go-to-Market Strategy

ICP Refinement

Sales Process

Marketing Strategy

Demand Generation

Pipeline Velocity

Pricing & Packaging

Retention & Expansion

Revenue Operations (RevOps)

Forecasting

Market Investment Mapping

Customer Journey

Watch the video

FlexScale

APPROACH

Structured for Scale.

Designed for Momentum.

Structured for Scale.

Designed for Momentum.

FlexScale blends management consulting rigor with operator experience. We embed directly with your teams and improve rhythm, clarity, and decision-making. Engagements typically run

6 to 18 months.

FlexScale blends management consulting rigor with operator experience. We embed directly with your teams and improve rhythm, clarity, and decision-making. Engagements typically run

6 to 18 months.

CASELETS

Examples of Scaleup Impact

Examples of Scaleup Impact

EMEA to US

B2B Mobile and IOT Startup

Refined ICP and POV for a cross-continental expansion

Strengthened narrative alignment

Built early revenue rhythm that supported institutional round funding

US

Cybersecurity Scaleup

Clarified pricing and packaging for a new market entry

Unified product and sales

Improved early conversion and reduced rework

US

AI Infrastructure Startup

Built a unified narrative that made their technical story accessible

Led product launch and ICP definition

Supported brand development and website build

EMEA to US

B2B Mobile and IOT Startup

Refined ICP and POV for a cross-continental expansion

Strengthened narrative alignment

Built early revenue rhythm that supported institutional round funding

US

Cybersecurity Scaleup

Clarified pricing and packaging for a new market entry

Unified product and sales

Improved early conversion and reduced rework

US

AI Infrastructure Startup

Built a unified narrative that made their technical story accessible

Led product launch and ICP definition

Supported brand development and website build

EMEA to US

B2B Mobile and IOT Startup

Refined ICP and POV for a cross-continental expansion

Strengthened narrative alignment

Built early revenue rhythm that supported institutional round funding

US

Cybersecurity Scaleup

Clarified pricing and packaging for a new market entry

Unified product and sales

Improved early conversion and reduced rework

US

AI Infrastructure Startup

Built a unified narrative that made their technical story accessible

Led product launch and ICP definition

Supported brand development and website build

What Leaders Say

What Leaders Say

  • Jasdev Dhaliwal

    Jasdev Dhaliwal

    Director, Marketing

    Tim Hillison is an approachable leader who deeply understands customer needs and executes with rigor while keeping stakeholders aligned and engaged.

    AVG Technologies

  • Emma Linaker

    Emma Linaker

    Director, Marketing

    Tim Hillison pairs global technology sector insight with disciplined execution, leading teams that thrive while driving channel performance and business outcomes.

    AVG Technologies

  • Kevin Smith

    Kevin Smith

    VP, Product Marketing

    Tim Hillison brings order to chaotic GTM environments, quickly establishing structure, coordination, and confidence while delivering critical partner messaging at speed.

    Sigma Computing

  • Simon Murillo

    Simon Murillo

    Snowflake Partnership

    Tim Hillison’s customer-focused GTM programs strengthened sales execution, brand awareness, and technical messaging, helping teams exceed objectives across Snowflake partnerships.

    Sigma Computing

  • Nathan Meinzer

    Nathan Meinzer

    Director, Partner Engineering

    Tim Hillison combines GTM strategy with hands-on execution, synthesizing data and competitive insight to deliver differentiated messaging and consistently strong results.

    Sigma Computing

  • Mitch Ertle

    Mitch Ertle

    Director, Data Analytics

    Tim Hillison leads cross-functional GTM work by connecting technical understanding, personas, and messaging directly to revenue-driving execution.

    Sigma Computing

  • Justin Thomas

    Justin Thomas

    VP, Partnerships

    Tim Hillison drives revenue impact through partner marketing by combining deep data stack knowledge with fast execution and trusted collaboration across complex partner ecosystems.

    Sigma Computing

  • Bo Lei

    Bo Lei

    CTO & Co-Founder

    Tim Hillison bridges marketing and product for technical founders, shaping positioning, ICPs, and launches while building GTM systems that support real, sustainable growth.

    Fleak.ai

  • Jani Vranscsik

    Jani Vranscsik

    CEO & Co-Founder

    Tim Hillison translates GTM strategy into engineered systems, bringing structure to ambiguity and delivering fast, usable GTM execution teams actually adopt.

    Growth Today

  • Jozef Maruscak

    Jozef Maruscak

    Chief Strategy Officer & Co-Founder

    Tim Hillison helped Sudolabs transform a failed AI MVP into a monetizable product in 100 days by bringing direct customer insight into GTM execution.

    Sudolabs

  • Tesara Thompson

    Tesara Thompson

    Sr. Director, ISV & Cloud Partnerships

    Tim Hillison consistently delivers measurable value, executing complex partner initiatives while tightly aligning GTM work to metrics, outcomes, and cross-functional accountability.

    Sigma Computing

  • Shawn Namdar

    Shawn Namdar

    Solutions Engineer

    Tim Hillison pairs technical depth with GTM leadership, shaping messaging, reference architectures, and storytelling that directly helped teams surpass sales objectives.

    Sigma Computing

  • Risa - VP

    Risa Peterson

    VP, Marketing

    Tim Hillison brings full-spectrum GTM leadership, combining creativity, focus, and hands-on execution while elevating teams and moving complex initiatives forward with a clear, end-to-end view.


    Sigma Computing

If your next stage of growth demands a stronger GTM system, lets talk

Direct contact

hello@entrypoint1.com

If your next stage of growth demands a stronger GTM system, lets talk

Direct contact

hello@entrypoint1.com

If your next stage of growth demands a stronger GTM system, lets talk

Direct contact

hello@entrypoint1.com

If your next stage of growth demands a stronger GTM system, lets talk

Direct contact

hello@entrypoint1.com

Who is a good fit for FlexScale?

.

Who is a good fit for FlexScale?

Companies between ten and fifty million ARR.

Who is a good fit for FlexScale?

.

Who is a good fit for FlexScale?

.

What does FlexScale replace internally?

.

What does FlexScale replace internally?

It adds leadership, judgment, and execution depth across the full funnel.

What does FlexScale replace internally?

.

What does FlexScale replace internally?

.

How is this different from fractional CMO work?

.

How is this different from fractional CMO work?

It is broader. It strengthens the full GTM system.

How is this different from fractional CMO work?

.

How is this different from fractional CMO work?

.

Do you manage internal teams?

.

Do you manage internal teams?

Yes. We work directly with your leaders and contributors.

Do you manage internal teams?

.

Do you manage internal teams?

.

What problems does FlexScale typically solve?

.

What problems does FlexScale typically solve?

Signal confusion, inconsistent processes, unclear ICP, fragmented motions.

What problems does FlexScale typically solve?

.

What problems does FlexScale typically solve?

.

How long does FlexScale run?

.

How long does FlexScale run?

6 to 18 months depending on scope.

How long does FlexScale run?

.

How long does FlexScale run?

.

Do you coordinate with existing leaders?

.

Do you coordinate with existing leaders?

Yes. FlexScale strengthens their clarity and execution.

Do you coordinate with existing leaders?

.

Do you coordinate with existing leaders?

.

How soon do we see meaningful clarity?

.

How soon do we see meaningful clarity?

Within 30 days. Measurable improvement within 60 to 90 days.

How soon do we see meaningful clarity?

.

How soon do we see meaningful clarity?

.

Do you handle creative execution?

.

Do you handle creative execution?

When needed, we bring in trusted partners. We stay system-first.

Do you handle creative execution?

.

Do you handle creative execution?

.

What results can we expect?

.

What results can we expect?

More predictable pipeline, stronger alignment, and improved decision-making.

What results can we expect?

.

What results can we expect?

.

FlexScale
FAQ

FlexScale
FAQ

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© 2026 Entry Point 1 LLC. All Rights Reserved.

Entry Point 1 helps engineering-led startups and mid-market scaleups build performant GTM systems, unify revenue, and grow with Agentic AI.

We focus on strategy-led execution, full-funnel architecture, and operator-level support across Product, Sales, Marketing, Customer Success, RevOps, and Enablement.

Our programs include StartRight for recently funded teams, FlexScale for companies between10M and 50M ARR, Full-Stack GTM for companies between 25M and 300M ARR, and GTM Workshops for leaders shaping their next stage of growth.

Book a call

Point of view

Execution Beats Theory.

Every Time.

overlay

© 2026 Entry Point 1 LLC. All Rights Reserved.

Entry Point 1 helps engineering-led startups and mid-market scaleups build performant GTM systems, unify revenue, and grow with Agentic AI.

We focus on strategy-led execution, full-funnel architecture, and operator-level support across Product, Sales, Marketing, Customer Success, RevOps, and Enablement.

Our programs include StartRight for recently funded teams, FlexScale for companies between10M and 50M ARR, Full-Stack GTM for companies between 25M and 300M ARR, and GTM Workshops for leaders shaping their next stage of growth.

Book a call

Execution Beats Theory.

Every Time.

Point of view

overlay

© 2026 Entry Point 1 LLC. All Rights Reserved.

Entry Point 1 helps engineering-led startups and mid-market scaleups build performant GTM systems, unify revenue, and grow with Agentic AI.

We focus on strategy-led execution, full-funnel architecture, and operator-level support across Product, Sales, Marketing, Customer Success, RevOps, and Enablement.

Our programs include StartRight for recently funded teams, FlexScale for companies between10M and 50M ARR, Full-Stack GTM for companies between 25M and 300M ARR, and GTM Workshops for leaders shaping their next stage of growth.

Book a call

Point of view

Execution Beats Theory.

Every Time.

overlay

© 2026 Entry Point 1 LLC. All Rights Reserved.

Entry Point 1 helps engineering-led startups and mid-market scaleups build performant GTM systems, unify revenue, and grow with Agentic AI.

We focus on strategy-led execution, full-funnel architecture, and operator-level support across Product, Sales, Marketing, Customer Success, RevOps, and Enablement.

Our programs include StartRight for recently funded teams, FlexScale for companies between10M and 50M ARR, Full-Stack GTM for companies between 25M and 300M ARR, and GTM Workshops for leaders shaping their next stage of growth.

Book a call

Point of view

Execution Beats Theory.

Every Time.

CASELETS

Examples of Scaleup Impact

EMEA to US

B2B Mobile and IOT Startup

Refined ICP and POV for a cross-continental expansion

Strengthened narrative alignment

Built early revenue rhythm that supported institutional round funding

US

Cybersecurity Scaleup

Clarified pricing and packaging for a new market entry

Unified product and sales

Improved early conversion and reduced rework

US

AI Infrastructure Startup

Built a unified narrative that made their technical story accessible

Led product launch and ICP definition

Supported brand development and website build

EMEA to US

B2B Mobile and IOT Startup

Refined ICP and POV for a cross-continental expansion

Strengthened narrative alignment

Built early revenue rhythm that supported institutional round funding

US

Cybersecurity Scaleup

Clarified pricing and packaging for a new market entry

Unified product and sales

Improved early conversion and reduced rework

US

AI Infrastructure Startup

Built a unified narrative that made their technical story accessible

Led product launch and ICP definition

Supported brand development and website build