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Case Studies
Case Studies
Explore how Entry Point 1 accelerates positive business outcomes for engineering-led startups and mid-market scale ups.
Explore how Entry Point 1 accelerates positive business outcomes for engineering-led startups and mid-market scale ups.
AI Crunches Numbers. We Build Relationships.
AI Crunches Numbers.
We Build Relationships.
Trusted by teams that want clarity and consistent performance.
Experienced across global enterprises and PE and venture-backed scaleups.
Trusted by teams that want clarity and consistent performance.
Experienced across global enterprises and PE and venture-backed scaleups.
Proven revenue impact for teams across AI, Robotics, Cybersecurity, Fintech, Industrial Tech, Health Tech, and Enterprise SaaS.
Proven revenue impact for teams across AI, Robotics, Cybersecurity, Fintech, Industrial Tech, Health Tech, and Enterprise SaaS.
Arr Growth
Brand & Demand
Customer expantion
Customer Time-to-Value
leadership & management
Market Investment Map
Pipeline Velocity
revenue operations
Total Relevant Market
Challenge:
A Series C fintech payments company needed clearer ICP focus to improve conversion efficiency.
Action:
Defined TRM, rebuilt ICP criteria, and aligned segmentation and product with customer value.
Result:
32% conversion lift
Customer Value:
This clarified where to focus demand, sales, and product investment.
32% conversion lift
Industry:
FinTech payments
Stage:
Series C
Region:
North America
Total Relevant Market
Challenge:
A Series C ITSM SaaS company needed consistent segmentation across regions to scale pipeline.
Action:
Rebuilt ICP definitions, standardized regional segments, and aligned GTM teams on TRM priorities.
Result:
600% pipeline growth.
Customer Value:
This created a repeatable model for market focus and predictable growth.
600% pipeline growth
Industry:
ITSM SaaS
Stage:
Series C
Region:
EMEA
Total Relevant Market
Challenge:
A Series C data analytics company needed stronger alignment between product-led growth and enterprise buyers.
Action:
Refined ICP, validated personas, and unified segmentation across product, sales, and marketing.
Result:
40% engagement lift.
Customer Value:
This improved relevance across acquisition and sales motions.
40% engagement lift
Industry:
Data analytics SaaS
Stage:
Series C
Region:
North America
Total Relevant Market
Challenge:
A Series D AI company needed a disciplined approach to international expansion.
Action:
Sequenced market entry, localized positioning, and aligned GTM investment to priority verticals.
Result:
Successful Japan market entry.
Customer Value:
This reduced expansion risk and accelerated enterprise adoption.
Japan market entry
Industry:
Geospatial analytics AI
Stage:
Series D
Region:
APAC
Market Investment Map
Challenge:
A Series B analytics company needed to focus GTM investment on high-return segments.
Action:
Mapped value by segment and prioritized ABM investment accordingly.
Result:
3x pipeline.
Customer Value:
This improved ROI discipline across GTM execution.
3x pipeline
Industry:
Predictive retail analytics
Stage:
Series B
Region:
North America
Market Investment Map
Challenge:
A Series B cybersecurity company needed clearer differentiation in a crowded market.
Action:
Rebuilt positioning around buyer value drivers and competitive intelligence.
Result:
4x campaign conversion.
Customer Value:
This reduced acquisition friction and improved demand efficiency.
4x campaign conversion
Industry:
Cybersecurity
Stage:
Series B
Region:
North America
Brand & Demand
Challenge:
A Series E enterprise SaaS company needed more consistent demand performance across segments.
Action:
Unified messaging, campaigns, and RevOps execution around a single revenue model.
Result:
60% pipeline lift.
Customer Value:
This created more predictable demand generation.
60% pipeline lift
Industry:
Enterprise SaaS
Stage:
Series E
Region:
North America
Brand & Demand
Challenge:
A global collaboration software company needed to adapt to changing enterprise buying roles.
Action:
Reframed messaging for IT buyers and aligned campaigns to enterprise purchase dynamics.
Result:
45% sales velocity lift.
Customer Value:
This improved enterprise close rates.
45% sales velocity lift
Industry:
Collaboration software
Stage:
Enterprise
Region:
APAC
Brand & Demand
Challenge:
A global fintech company needed stronger value articulation in complex enterprise deals.
Action:
Standardized value-based messaging and enabled sales teams globally.
Result:
72% deal size lift.
Customer Value:
This increased revenue per opportunity.
72% deal size lift
Industry:
FinTech
Stage:
Public company
Region:
Global
Pipeline Velocity
Challenge:
A Series C fintech payments company needed clearer ICP focus to improve conversion efficiency.
Action:
Defined TRM, rebuilt ICP criteria, and aligned segmentation and product with customer value.
Result:
32% conversion lift
Customer Value:
This clarified where to focus demand, sales, and product investment.
32% conversion lift
Industry:
FinTech payments
Stage:
Series C
Region:
North America
Total Relevant Market
Challenge:
A Series C ITSM SaaS company needed consistent segmentation across regions to scale pipeline.
Action:
Rebuilt ICP definitions, standardized regional segments, and aligned GTM teams on TRM priorities.
Result:
600% pipeline growth.
Customer Value:
This created a repeatable model for market focus and predictable growth.
600% pipeline growth
Industry:
ITSM SaaS
Stage:
Series C
Region:
EMEA
Total Relevant Market
Challenge:
A Series C data analytics company needed stronger alignment between product-led growth and enterprise buyers.
Action:
Refined ICP, validated personas, and unified segmentation across product, sales, and marketing.
Result:
40% engagement lift.
Customer Value:
This improved relevance across acquisition and sales motions.
40% engagement lift
Industry:
Data analytics SaaS
Stage:
Series C
Region:
North America
Total Relevant Market
Challenge:
A Series D AI company needed a disciplined approach to international expansion.
Action:
Sequenced market entry, localized positioning, and aligned GTM investment to priority verticals.
Result:
Successful Japan market entry.
Customer Value:
This reduced expansion risk and accelerated enterprise adoption.
Japan market entry
Industry:
Geospatial analytics AI
Stage:
Series D
Region:
APAC
Market Investment Map
Challenge:
A Series C fintech payments company needed clearer ICP focus to improve conversion efficiency.
Action:
Defined TRM, rebuilt ICP criteria, and aligned segmentation and product with customer value.
Result:
32% conversion lift
Customer Value:
This clarified where to focus demand, sales, and product investment.
32% conversion lift
Industry:
FinTech payments
Stage:
Series C
Region:
North America
Total Relevant Market
Challenge:
A Series C ITSM SaaS company needed consistent segmentation across regions to scale pipeline.
Action:
Rebuilt ICP definitions, standardized regional segments, and aligned GTM teams on TRM priorities.
Result:
600% pipeline growth.
Customer Value:
This created a repeatable model for market focus and predictable growth.
600% pipeline growth
Industry:
ITSM SaaS
Stage:
Series C
Region:
EMEA
Total Relevant Market
Challenge:
A Series C data analytics company needed stronger alignment between product-led growth and enterprise buyers.
Action:
Refined ICP, validated personas, and unified segmentation across product, sales, and marketing.
Result:
40% engagement lift.
Customer Value:
This improved relevance across acquisition and sales motions.
40% engagement lift
Industry:
Data analytics SaaS
Stage:
Series C
Region:
North America
Total Relevant Market
Challenge:
A Series D AI company needed a disciplined approach to international expansion.
Action:
Sequenced market entry, localized positioning, and aligned GTM investment to priority verticals.
Result:
Successful Japan market entry.
Customer Value:
This reduced expansion risk and accelerated enterprise adoption.
Japan market entry
Industry:
Geospatial analytics AI
Stage:
Series D
Region:
APAC
Market Investment Map
Challenge:
A Series B analytics company needed to focus GTM investment on high-return segments.
Action:
Mapped value by segment and prioritized ABM investment accordingly.
Result:
3x pipeline.
Customer Value:
This improved ROI discipline across GTM execution.
3x pipeline
Industry:
Predictive retail analytics
Stage:
Series B
Region:
North America
Market Investment Map
Challenge:
A Series B cybersecurity company needed clearer differentiation in a crowded market.
Action:
Rebuilt positioning around buyer value drivers and competitive intelligence.
Result:
4x campaign conversion.
Customer Value:
This reduced acquisition friction and improved demand efficiency.
4x campaign conversion
Industry:
Cybersecurity
Stage:
Series B
Region:
North America
Brand & Demand
Challenge:
A Series E enterprise SaaS company needed more consistent demand performance across segments.
Action:
Unified messaging, campaigns, and RevOps execution around a single revenue model.
Result:
60% pipeline lift.
Customer Value:
This created more predictable demand generation.
60% pipeline lift
Industry:
Enterprise SaaS
Stage:
Series E
Region:
North America
Brand & Demand
Challenge:
A global collaboration software company needed to adapt to changing enterprise buying roles.
Action:
Reframed messaging for IT buyers and aligned campaigns to enterprise purchase dynamics.
Result:
45% sales velocity lift.
Customer Value:
This improved enterprise close rates.
45% sales velocity lift
Industry:
Collaboration software
Stage:
Enterprise
Region:
APAC
Brand & Demand
© 2026 Entry Point 1 LLC. All Rights Reserved.
Entry Point 1 helps engineering-led startups and mid-market scaleups build performant GTM systems, unify revenue, and grow with Agentic AI.
We focus on strategy-led execution, full-funnel architecture, and operator-level support across Product, Sales, Marketing, Customer Success, RevOps, and Enablement.
Our programs include StartRight for recently funded teams, FlexScale for companies between10M and 50M ARR, Full-Stack GTM for companies between 25M and 300M ARR, and GTM Workshops for leaders shaping their next stage of growth.
Book a call
Point of view
Execution Beats Theory.
Every Time.
© 2026 Entry Point 1 LLC. All Rights Reserved.
Entry Point 1 helps engineering-led startups and mid-market scaleups build performant GTM systems, unify revenue, and grow with Agentic AI.
We focus on strategy-led execution, full-funnel architecture, and operator-level support across Product, Sales, Marketing, Customer Success, RevOps, and Enablement.
Our programs include StartRight for recently funded teams, FlexScale for companies between10M and 50M ARR, Full-Stack GTM for companies between 25M and 300M ARR, and GTM Workshops for leaders shaping their next stage of growth.
Book a call
Execution Beats Theory.
Every Time.
Point of view
© 2026 Entry Point 1 LLC. All Rights Reserved.
Entry Point 1 helps engineering-led startups and mid-market scaleups build performant GTM systems, unify revenue, and grow with Agentic AI.
We focus on strategy-led execution, full-funnel architecture, and operator-level support across Product, Sales, Marketing, Customer Success, RevOps, and Enablement.
Our programs include StartRight for recently funded teams, FlexScale for companies between10M and 50M ARR, Full-Stack GTM for companies between 25M and 300M ARR, and GTM Workshops for leaders shaping their next stage of growth.
Book a call
Point of view
Execution Beats Theory.
Every Time.
© 2026 Entry Point 1 LLC. All Rights Reserved.
Entry Point 1 helps engineering-led startups and mid-market scaleups build performant GTM systems, unify revenue, and grow with Agentic AI.
We focus on strategy-led execution, full-funnel architecture, and operator-level support across Product, Sales, Marketing, Customer Success, RevOps, and Enablement.
Our programs include StartRight for recently funded teams, FlexScale for companies between10M and 50M ARR, Full-Stack GTM for companies between 25M and 300M ARR, and GTM Workshops for leaders shaping their next stage of growth.
Book a call
Point of view
Execution Beats Theory.
Every Time.