StartRight

StartRight

StartRight

Before scaling,
the direction has to be right

Before scaling,
the direction has to be right

Before scaling,
the direction has to be right

Early traction can mask unclear positioning, ICP drift,
or a GTM motion that will not hold under pressure.

Early traction can mask unclear positioning, ICP drift,
or a GTM motion that will not hold under pressure.

Early traction can mask unclear positioning, ICP drift,
or a GTM motion that will not hold under pressure.

Proven Revenue Impact

Proven Revenue Impact

Used by teams across AI, Robotics, Cybersecurity, Fintech, Industrial Tech, Health Tech, and Enterprise SaaS

Used by teams across AI, Robotics, Cybersecurity, Fintech, Industrial Tech, Health Tech, and Enterprise SaaS

Who's This For

Designed for Early Funded Teams

Designed for Early Funded Teams

For teams

with early customers, early funding, and clear product direction

with early customers, early funding, and clear product direction

Not for teams

Not for teams

without funding or readiness for market validation

without funding or readiness for market validation

WHAT YOU GET

A GTM System Built

for Early-Stage Momentum

A GTM System Built

for Early-Stage Momentum

StartRight gives founders a clear path to early traction.

This phase focuses on: Problem–Market Fit, ICP definition, Buyer Problems, Market Segmentation, Positioning, Value Proposition, Total Addressable Market (TAM), Total Relevant Market (TRM), Sales Discovery, Early GTM Strategy.

Problem–Market Fit

Buyer Problems

Ideal Customer Profile (ICP)

Market Segmentation

Positioning

Value Proposition

Total Addressable Market (TAM)

Total Relevant Market (TRM)

Sales Discovery

Early GTM Strategy

CASELETS

Examples of Early Impact

EMEA to US

B2B Mobile and IOT Startup

Refined ICP and POV for a cross-continental expansion

Strengthened narrative alignment

Built early revenue rhythm that supported institutional round funding

US

Cybersecurity Scaleup

Clarified pricing and packaging for a new market entry

Unified product and sales

Improved early conversion and reduced rework

US

AI Infrastructure Startup

Built a unified narrative that made their technical story accessible

Led product launch and ICP definition

Supported brand development and website build

EMEA to US

B2B Mobile and IOT Startup

Refined ICP and POV for a cross-continental expansion

Strengthened narrative alignment

Built early revenue rhythm that supported institutional round funding

US

Cybersecurity Scaleup

Clarified pricing and packaging for a new market entry

Unified product and sales

Improved early conversion and reduced rework

US

AI Infrastructure Startup

Built a unified narrative that made their technical story accessible

Led product launch and ICP definition

Supported brand development and website build

Watch the video

StartRight

StartRight

StartRight

Watch the video

StartRight

Watch the video

APPROACH

Strategy Led. Practical.
Built With You

Strategy Led. Practical.
Built With You

StartRight aligns product, founders, and early GTM into one system. Engagements typically range from 4 to 18 months depending on scope and product readiness.

StartRight aligns product, founders, and early GTM into one system. Engagements typically range from 4 to 18 months depending on scope and product readiness.

StartRight aligns product, founders, and early GTM into one system. Engagements typically range from 4 to 18 months depending on scope and product readiness.

CASELETS

Examples of Early Impact

Examples of Early Impact

EMEA to US

B2B Mobile and IOT Startup

Refined ICP and POV for a cross-continental expansion

Strengthened narrative alignment

Built early revenue rhythm that supported institutional round funding

US

Cybersecurity Scaleup

Clarified pricing and packaging for a new market entry

Unified product and sales

Improved early conversion and reduced rework

US

AI Infrastructure Startup

Built a unified narrative that made their technical story accessible

Led product launch and ICP definition

Supported brand development and website build

EMEA to US

B2B Mobile and IOT Startup

Refined ICP and POV for a cross-continental expansion

Strengthened narrative alignment

Built early revenue rhythm that supported institutional round funding

US

Cybersecurity Scaleup

Clarified pricing and packaging for a new market entry

Unified product and sales

Improved early conversion and reduced rework

US

AI Infrastructure Startup

Built a unified narrative that made their technical story accessible

Led product launch and ICP definition

Supported brand development and website build

EMEA to US

B2B Mobile and IOT Startup

Refined ICP and POV for a cross-continental expansion

Strengthened narrative alignment

Built early revenue rhythm that supported institutional round funding

US

Cybersecurity Scaleup

Clarified pricing and packaging for a new market entry

Unified product and sales

Improved early conversion and reduced rework

US

AI Infrastructure Startup

Built a unified narrative that made their technical story accessible

Led product launch and ICP definition

Supported brand development and website build

EMEA to US

B2B Mobile and IOT Startup

Refined ICP and POV for a cross-continental expansion

Strengthened narrative alignment

Built early revenue rhythm that supported institutional round funding

US

Cybersecurity Scaleup

Clarified pricing and packaging for a new market entry

Unified product and sales

Improved early conversion and reduced rework

US

AI Infrastructure Startup

Built a unified narrative that made their technical story accessible

Led product launch and ICP definition

Supported brand development and website build

What Leaders Say

What Leaders Say

  • Toni Franco

    Toni Franco

    Manager, Supply Chain & Operations

    Tim Hillison built a unified, customer-focused team and reconfigured global operations to directly benefit the business.

    Fractus

  • Albert Algans

    Albert Algans

    Manager, Solutions Engineering

    Tim Hillison brings a strategic, customer-oriented GTM view, driving teams toward goals while managing complex international business relationships.

    Fractus

  • Thierry Arrondo

    Thierry Arrondo

    Director, Solutions Engineering

    Tim Hillison pairs customer insight with strategic execution, winning key global customers and building strong international alliances through collaborative leadership.

    Fractus

  • Tim Kowdys

    Tim Kowdys

    VP, Partnerships

    Tim Hillison aligned marketing and sales for global product launches, contributing directly to the successful development of new business segments.

    RELL

  • Stuart Strickland

    Stuart Strickland

    Director, Engineering

    Tim Hillison brings sound judgment, market insight, and leadership to international partnerships, aligning commercial and technical teams to drive successful joint development.

    SiGe Semiconductor, Inc.

  • Suzanne Hogseth

    Suzanne Hogseth

    Marketing Manager

    Tim Hillison leads complex GTM turnarounds by building alignment and delivering objectives that would otherwise be difficult to achieve.

    NTRglobal

  • Thierry Cren

    Thierry Cren

    Enterprise Marketing Manager

    Tim Hillison aligned teams quickly around aggressive goals, motivating contributions across the organization and delivering results under sustained pressure.

    NTRglobal

  • Francesca Turri

    Manager, RevOps

    Tim Hillison develops GTM talent by recognizing individual strengths and applying them to build team momentum, confidence, and measurable results.

    NTRglobal

  • Natalie Hahn

    Natalie Hahn

    SVP, Marketing

    Tim Hillison navigated a complex acquisition transition with structure and professionalism, ensuring continuity, clarity, and strong team performance through significant organizational change.

    ASG

If your next stage of growth demands a stronger GTM system, lets talk

Direct contact

hello@entrypoint1.com

If your next stage of growth demands a stronger GTM system, lets talk

Direct contact

hello@entrypoint1.com

If your next stage of growth demands a stronger GTM system, lets talk

Direct contact

hello@entrypoint1.com

If your next stage of growth demands a stronger GTM system, lets talk

Direct contact

hello@entrypoint1.com

If your next stage of growth demands a stronger GTM system, lets talk

Direct contact

hello@entrypoint1.com

If your next stage of growth demands a stronger GTM system, lets talk

Direct contact

hello@entrypoint1.com

What stage is the right fit for StartRight?

.

What stage is the right fit for StartRight?

.

What stage is the right fit for StartRight?

.

What stage is the right fit for StartRight?

.

What stage is the right fit for StartRight?

Early funded teams with early customers and clear product direction.

Do we need revenue to begin?

.

Do we need revenue to begin?

.

Do we need revenue to begin?

.

Do we need revenue to begin?

.

Do we need revenue to begin?

No. You need proof of problem and readiness to build a system.

What problems does StartRight help us solve?

.

What problems does StartRight help us solve?

.

What problems does StartRight help us solve?

.

What problems does StartRight help us solve?

.

What problems does StartRight help us solve?

ICP clarity, POV development, positioning, and the first revenue motion.

How is StartRight different from a fractional CMO?

.

How is StartRight different from a fractional CMO?

.

How is StartRight different from a fractional CMO?

.

How is StartRight different from a fractional CMO?

.

How is StartRight different from a fractional CMO?

StartRight creates the GTM system. It is not a leadership replacement.

Do you work with pre-product teams?

.

Do you work with pre-product teams?

.

Do you work with pre-product teams?

.

Do you work with pre-product teams?

.

Do you work with pre-product teams?

Only if product direction and value hypothesis are clear.

Do you handle creative or brand execution?

.

Do you handle creative or brand execution?

.

Do you handle creative or brand execution?

.

Do you handle creative or brand execution?

.

Do you handle creative or brand execution?

We lead strategy. Creative partners support execution when needed.

How long is a typical StartRight engagement?

.

How long is a typical StartRight engagement?

.

How long is a typical StartRight engagement?

.

How long is a typical StartRight engagement?

.

How long is a typical StartRight engagement?

4 to 18 months depending on scope.

How soon will we see clarity?

.

How soon will we see clarity?

.

How soon will we see clarity?

.

How soon will we see clarity?

.

How soon will we see clarity?

Within 30 days. Measurable improvement within 60 to 90 days.

Does StartRight lead into FlexScale?

.

Does StartRight lead into FlexScale?

.

Does StartRight lead into FlexScale?

.

Does StartRight lead into FlexScale?

.

Does StartRight lead into FlexScale?

Sometimes. It depends on readiness and maturity.

What makes StartRight different from a marketing agency?

.

What makes StartRight different from a marketing agency?

.

What makes StartRight different from a marketing agency?

.

What makes StartRight different from a marketing agency?

.

What makes StartRight different from a marketing agency?

We build the system agencies plug into.

StartRight

StartRight

FAQ

FAQ

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© 2026 Entry Point 1 LLC. All Rights Reserved.

Entry Point 1 helps engineering-led startups and mid-market scaleups build performant GTM systems, unify revenue, and grow with Agentic AI.

We focus on strategy-led execution, full-funnel architecture, and operator-level support across Product, Sales, Marketing, Customer Success, RevOps, and Enablement.

Our programs include StartRight for recently funded teams, FlexScale for companies between10M and 50M ARR, Full-Stack GTM for companies between 25M and 300M ARR, and GTM Workshops for leaders shaping their next stage of growth.

Book a call

Point of view

Execution Beats Theory.

Every Time.

overlay

© 2026 Entry Point 1 LLC. All Rights Reserved.

Entry Point 1 helps engineering-led startups and mid-market scaleups build performant GTM systems, unify revenue, and grow with Agentic AI.

We focus on strategy-led execution, full-funnel architecture, and operator-level support across Product, Sales, Marketing, Customer Success, RevOps, and Enablement.

Our programs include StartRight for recently funded teams, FlexScale for companies between10M and 50M ARR, Full-Stack GTM for companies between 25M and 300M ARR, and GTM Workshops for leaders shaping their next stage of growth.

Book a call

Point of view

Execution Beats Theory.

Every Time.

overlay

© 2026 Entry Point 1 LLC. All Rights Reserved.

Entry Point 1 helps engineering-led startups and mid-market scaleups build performant GTM systems, unify revenue, and grow with Agentic AI.

We focus on strategy-led execution, full-funnel architecture, and operator-level support across Product, Sales, Marketing, Customer Success, RevOps, and Enablement.

Our programs include StartRight for recently funded teams, FlexScale for companies between10M and 50M ARR, Full-Stack GTM for companies between 25M and 300M ARR, and GTM Workshops for leaders shaping their next stage of growth.

Book a call

Point of view

Execution Beats Theory.

Every Time.

overlay

© 2026 Entry Point 1 LLC. All Rights Reserved.

Entry Point 1 helps engineering-led startups and mid-market scaleups build performant GTM systems, unify revenue, and grow with Agentic AI.

We focus on strategy-led execution, full-funnel architecture, and operator-level support across Product, Sales, Marketing, Customer Success, RevOps, and Enablement.

Our programs include StartRight for recently funded teams, FlexScale for companies between10M and 50M ARR, Full-Stack GTM for companies between 25M and 300M ARR, and GTM Workshops for leaders shaping their next stage of growth.

Book a call

Point of view

Execution Beats Theory.

Every Time.

overlay

© 2026 Entry Point 1 LLC. All Rights Reserved.

Entry Point 1 helps engineering-led startups and mid-market scaleups build performant GTM systems, unify revenue, and grow with Agentic AI.

We focus on strategy-led execution, full-funnel architecture, and operator-level support across Product, Sales, Marketing, Customer Success, RevOps, and Enablement.

Our programs include StartRight for recently funded teams, FlexScale for companies between10M and 50M ARR, Full-Stack GTM for companies between 25M and 300M ARR, and GTM Workshops for leaders shaping their next stage of growth.

Book a call

Execution Beats Theory.

Every Time.

Point of view