Build your ROI Playbook for 2024

Overview

Throughout 2023, we heard from tech companies struggling with stalled pipelines, poor win rates, and poor renewal rates.

This webcast helps you plan a strategy to win in your market.

You’ll lean:

• How to build a third-party ROI study completed with a reasonable budget and timeline

• How to choose customers to be involved, and how to approach them to increase the chances they’ll say yes

• Product marketing ROI vs. third-party validated ROI

• How to activate your sales team

• How to turn one asset into 12 weeks of product marketing