Challenge:
A Series C fintech payments company needed clearer ICP focus to improve conversion efficiency.
Action:
Defined TRM, rebuilt ICP criteria, and aligned segmentation and product with customer value.
Result:
32% conversion lift
Customer Value:
This clarified where to focus demand, sales, and product investment.
32% conversion lift
Industry:
FinTech payments
Stage:
Series C
Region:
North America
Total Relevant Market
Challenge:
A Series C ITSM SaaS company needed consistent segmentation across regions to scale pipeline.
Action:
Rebuilt ICP definitions, standardized regional segments, and aligned GTM teams on TRM priorities.
Result:
600% pipeline growth.
Customer Value:
This created a repeatable model for market focus and predictable growth.
600% pipeline growth
Industry:
ITSM SaaS
Stage:
Series C
Region:
EMEA
Total Relevant Market
Challenge:
A Series C data analytics company needed stronger alignment between product-led growth and enterprise buyers.
Action:
Refined ICP, validated personas, and unified segmentation across product, sales, and marketing.
Result:
40% engagement lift.
Customer Value:
This improved relevance across acquisition and sales motions.
40% engagement lift
Industry:
Data analytics SaaS
Stage:
Series C
Region:
North America
Total Relevant Market
